Makeup Madness from E.L.F.

E.L.F. makeup has gotten a somewhat muddied reputation in the word of affordable cosmetics, but nearly a year has passed since I purchased from them. In the spirit of starting fresh and saving cash, I'm going to give them a try again. After checking out their website, these are all the reasons why I'm glad to be giving them another go:

1. Current Affordability: Except for the special edition collections, E.L.F. makeup is priced at $1. Considering our purchasing power right now, that's actual about what I can spend! While I've always been a dedicated Wet 'n' Wild consumer, I think it's time for a change.

2. Plenty of Selection: Click on "Eyes," for example, and you get tons of different colors to choose from, Wet Gloss for lashes and more, faux lashes, liquid liner, shadow cream, makeup remover, and-- my personal favorite-- an all-over color stick.

3. One word: tools! Purchasing affordable tools is half the fun at E.L.F., since hygiene happiness is really what makeup is all about. You can splash out on a sable brush or something else straight from Neiman's, and then not replace it for like two years. Or, you can replace your brush every six months, and not have to worry about things like bacteria infestations and eye problems.

4. Promotions Galore: Even though E.L.F. sells some really affordable makeup, they also offer amazing deals. They have two giveaway deals going on right now, including a Lucky magazine subscription with orders, a New York trip, and a fantastic cosmetics package that goes along with any $20 cosmetics purchase.

5. Affordable, Semi-Gimmicky Stuff: Wheee! We all love to buy makeup when it's offered in tempting colors, cool designs, and interesting little mixes. E.L.F. stocks "Hydro Tint," Professional Travel Kit, Hypershine, and Candy Shop Lip Tints, and it might be great marketing, but I want it all. And I can afford it!

6. New Nail Polish Colors: Bright colors and vibrant shades are best suited for someone who likes to change her nail polish often. I'm a little eccentric, because I just own one amazing nail polish color and use it until it's going, but color addicts can splash out on plenty of shades at $1 per purchase.

7. Hopefully Improved Customer Service: As I alluded to earlier, E.L.F. had some shipment problems when they first opened up for business online. Orders took a long time to fulfill, and I did read consumer reports where some purchases made were not entirely fulfilled. However, I have a feeling that these problems were rectified over time, and I am willing to give them a try.

8. Basics Are Allowed: Tinted moisturizer, basic eyeshadows, and lip gloss can all be found here for less. It's better to toss that old stuff regularly and find new, exciting colors that you like, don't you think? It's $1!