Maternity Wear Find: InStyle Belly
I'm always on the lookout for useful shops and special pieces, and life for the pregnant woman is not easy. If you're a fan of second-hand items or just need a new boutique suggestion, here goes: InStyle Belly is pretty cool!
What It Is: InStyle Belly is an online boutique dedicated to the fashionable needs of pregnant moms. With companies like Diane von Furstenberg, Isabella Oliver, and Juicy Couture all expanding their collections to include maternity lines, it's a really good time to strike.
Krista Karo, the founder and CEO of InStyle Belly, says that “Maternity clothing for women has come a long way. There was a time when we had to hide our burgeoning bellies under shapeless and unflattering maternity clothing. Today’s woman, however, has many more options."
“Pregnant women are no longer condemned to wear oversize tunics and baggy tent-like maternity clothes," she continued for the press. "Instead, they can choose the latest fashions that flatter and emphasize their growing bumps. Just because you’re pregnant does not mean that you have to sacrifice your sense of style.”
Why We Need It Now: It's no secret that we're all looking for deals right now, with the dreaded r-word looming overhead and reminders around every bend. For new moms and busy moms too, it's hard to scrimp and save while still looking stylish-- usually that's the first thing that goes out the window!
That's why I'm already a huge fan of InStyle Belly: they offer good maternity brands at much lower prices. I took a look at the site, and it's true-- pieces are really high quality. If you find new items that you like, InStyle Belly will match any online prices and then give you a 5% discount on top of that, too.
Who's Behind It: I do love a strong momtrepeneur, and Krista Karo has a background in Fashion Merchandising, a family, and has already worked with notable brands during her career. The shop itself was launched in '09, so I'm definitely going to be watching the site.
















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