You snooze you lose

So this week's already shaping up to make quite a stir. In the news recently was the announcement that the LA Times had launched a new style section. Oh goody! I love newspaper style sections. When I was at university in London we were obsessed with the Guardian fashion pages and the Sunday Times Style magazine. So much so, that I even did one of my largest projects on the idea that these would do as well, if not better, over here in the States. Ha! I knew it. I even wrote to the LA Times fashion critic for help.

The paper's new section is called Image and will be online and in the paper weekly starting in September. It'll have a column by said fashion critic on global intersection of fashion and pop culture (interesting) and other key features like LA Style files, which chronicles hip Angelinos throughout the years and The Waitlist, an in-depth guide of new stores etc.

Watch for the goods.

In other news, Helena Christensen, 1990s super model and Danish beauty, is jumping on the designing fashion bandwagon. Already the co-owner with Leif Sigerson of hip, bric-a-brac NYC boutique, Butik, she and her partner are now moving onto what they know best, fashion at its finest. Touted as less trendy than practical, the clothing will have a distinctly Scandinavian feel. Wearability is at the top, with sensible grey trousers, a flattering coat and pretty tops. Just as Sarah Jessica Parker announces her line, and Kate Moss does TopShop in London, do have Helena. I wonder who'll do it best?

Finally, this week marks the inaugural of New York's Fashion in Film Festival. What a glorious idea. If you're in or around New York you must go and check it out. I only wish I was able to. The festival runs over two weekends and will conclude on March 25. The purpose is to explore the relationship between film and fashion with the help of moviemakers, curators and academics. Besides the talks you'll also have films - great ones like William Klein's Who are You, Peggy Maggoo? And Alfred Hitchcock's Rear Window. Wear your Prada, get your popcorn and go.